There exists in the world of global customer support just two deadly sins: conjecture and sloth. Too many companies are all-too-proficient in the art of making incorrect assumptions about what kind of support their customers want, where they want it and how they receive it. Other companies are simply too lazy to do anything about it. But when 75% of your customers are more likely to…

If you’ve been keeping up with any of our recent blogs, you’ll know that Customer Experience (CX) is rapidly becoming the top priority for brands. Operating in international markets, however, means adding another dimension to your CX strategy. You’ve taken the leap and gone global; now, your customers are experiencing their journey with you from different geographical locations and with an array of native languages. It makes sense, then, to start investing in that all-important…

Think about the last interaction you had with a company. Was it with a live agent? Was it a chatbot? Perhaps it was a human-AI hybrid that you weren’t even aware of. Artificial Intelligence is becoming more skilled in what was, at one point, the exclusively human art of language, be it analysing sentiment, recognising voice patterns or facilitating translation. The field of AI in customer service can be complex, but we’re conversely on quite a straightforward, linear path to its global…

Witnessing a cardiac arrest: a distressing and pressurised situation in which the average person would probably rather not find themselves. In such moments, having the knowledge, skills, and confidence to administer CPR or correctly use a defibrillator can mean saving a life. The practicalities of this essential skill might transcend the spoken word, but the technical training it demands requires precise, agile language.

By Lawrence Haywood Of the many flaws inherent in modern agriculture, there’s reason to consider this as the most devastating: 2/3rds of the world’s poorest people are farmers in developing countries. These farmers, most of whom earn their living from a plot of land no bigger than a soccer field…

The process — sending out surveys, gathering the received data and prioritising its conclusions — might seem like a pretty abstract one. …

Now more than ever, brands are becoming increasingly aware of the need to create and sustain authentic connections with consumers. While facts, data and stats can demonstrate your credibility in a given market, this is only half the battle. Developing a brand identity that stands out from the crowd can…

It is a truth universally acknowledged, that bad translation can cause big problems in business. We’ve all heard about companies learning this the hard way with infamous translation fails. So how do you avoid these pitfalls? The answer is good localization. It’s easier said than done, but by taking the…

We created a short overview of a few popular machine translation engines’ T&Cs: Google Translate, Microsoft Translator, IBM Watson, and Yandex. You have a document, a file, or a piece of text that you need to quickly translate from one language to another. Most probably, you will go to google…